Cheap-looking.
On purpose.

we made the logo look hand-drawn because it was hand-drawn.

the print cracks eventually. that's the deal you made when you bought a t-shirt, not a bond.

if it looked expensive, you'd treat it like it was precious. don't.

The crew

nine people, none of them models by trade. they just look right in the shirts.

Amara Haddad
Lebanese, Beirut
hip-hop glam with a goth edge: fitted black, gold, dark lip, big hair
Diego Alvarez
Colombian, Medellín
rock and streetwear: sleeveless tees, denim, boots, worn-in leather
Imani Okafor
Nigerian-British, London
high-fashion streetwear with a goth edge: oversized black, long coats, heavy boots
Jae Park
Korean, Seoul
K-punk goth streetwear: layered black, mesh, chains, wide-leg trousers, leather
Maeve Gallagher
Irish, Dublin
rock and roll and grunge: band tees, leather, ripped black denim, boots
Malik Carter
African-American, Atlanta
hip-hop streetwear: oversized tees, baggy denim, fresh sneakers, chain
Nova Reyes
Mexican-American, Los Angeles
hip-hop meets chola-goth: baggy denim, chains, thin black liner, dark lip
Sora Tanaka
Japanese, Osaka
Harajuku punk meets goth: layered black, platform boots, safety pins, plaid
Zara Mehta
Punjabi Indian, Toronto
hip-hop and sport streetwear: oversized tees, track pants, chunky sneakers, chains